Founded in 2003, UG Strategies is a creative experiential marketing, event production, and public relations agency with offices in New York, Los Angeles, and Durham. UGS serves clients in the music, film, television, fashion, technology, and consumer products industries, across multiple experiential and digital engagement platforms, globally.
ARTIST DEVELOPMENT & PUBLIC RELATIONS
Over the years, UGS and our team of dedicated music publicists have worked with a diverse range of artists, record labels, and talent firms to develop and break artists through custom artist development, marketing, and public relations campaigns. We pride our services on unparalleled industry access, combined with a constant ear to the ground, and an unstoppable passion for breaking the artists that we love.
SPECIAL EVENT/FESTIVAL SPONSORSHIP & MARKETING
UGS works with our clients to conceive and executes brand sponsorships at music, film, and food festivals across the world. We deliver creative and effective on-site consumer activations, digital extensions, and targeted media campaigns with a 360-degree sponsorship approach, to drive brand awareness, product engagement, sales, and loyalty through the festival experience.
FILM/TELEVISION PROMOTIONS & MARKETING
UGS develops custom marketing and publicity campaigns for movie and television releases, independent films, and new media projects. Whether producing an exclusive Hollywood red-carpet celebrity affair, to planning international mobile and experiential tours, to executing grassroots promotions on college campuses and concerts, UGS has supported over 100+ franchises to date with major and independent studios, globally.
EVENT/CONFERENCE PRODUCTION & MARKETING
Producing the right event is like making the perfect cocktail! One part conceive, once part create, one part execute, and don’t forget to follow-through. From executing nationwide experiential product tours and producing major conferences and festivals, to putting together the hottest awards show star-studded affair, UGS events, conferences, and tours are memorable at any level.
With UGS’ extensive relationships throughout entertainment, combined with top-of-the-line production teams and assets, we deliver clients with custom, effective, and unique content solutions including professional video and photo, as well as strategic licensing and clearance services. Our event live streaming and content delivery/monetization capabilities allow for clients to increase brand ROI access and engagement through digital content extensions at scale.
CREATIVE SERVICES & DESIGN
Creating the right visual image or asset is everything. UGS creative architects know how to bring a company, brand, event, or product to life by the power of visual design and it’s emotional response. From building initial style guides to executing large scale print and creative campaigns, UGS creative teams are natural extensions of our client’s vision and artistic goals.