Founded in 2003, UG Strategies is a creative entertainment marketing agency based in New York City and Los Angeles. UGS serves brand clients in the music, film, television, fashion, technology, and consumer products industries, across multiple experiential and digital engagement platforms, globally.
SPECIAL EVENT & FESTIVAL BRAND ACTIVATIONS
UGS conceives and executes highly effective brand sponsorships at music, film, and food festivals across the world. We work with our clients to deliver creative and effective on-site consumer activations, digital extensions, and targeted media campaigns with a 360-degree approach, to drive brand awareness, product engagement, sales and loyalty through the festival experience.
FILM / TELEVISION PROMOTIONS & MARKETING
UGS develops custom marketing and publicity campaigns for movie/theatrical releases, direct/home entertainment releases, and television broadcast premieres. Whether producing exclusive red-carpet celebrity affairs, to planning international mobile and experiential tours, to executing grassroots promotions on college campuses and concerts, UGS has launched over 100+ major franchises to date with major and independent studios, globally.
EVENT / CONFERENCE / TOUR PRODUCTION & MARKETING
Producing the right event is like making the perfect cocktail! One part conceive, once part create, one part execute, and don’t forget to follow-through. From star studded, red carpet world-premieres to the hottest new product launch, to the coolest after-hours speakeasy, UGS events, conferences, and tours are memorable at any level.
With UGS’ extensive relationships throughout entertainment, combined with top-of-the-line production teams and assets, we deliver clients with custom, effective, and unique content solutions including professional video and photo, as well as strategic licensing and clearance services.
DIGITAL (ONLINE, MOBILE, SOCIAL) MARKETING
UGS continues to be on the forefront of the interactive marketing landscape, always with its finger on the global digital pulse. As marketing and advertising technologies continue to evolve and burst boundaries, UGS remain experts in online, mobile, and social media marketing.
BUSINESS DEVELOPMENT & SPONSORSHIP RELATIONS
UGS expertise in sponsorship / brand relations allows our clients to access sponsorship and revenue that crucially adds to their bottom line. We work with our clients to build and execute sponsorship and marketing campaigns that are custom, based on their individual funding and client acquisition goals.
CREATIVE SERVICES & DESIGN
Creating the right visual image or asset is everything. UGS creative architects know how to bring a company, brand, event, or product to life by the power of visual design and it’s emotional response.