20th Century Fox ‘The Darjeeling Limited’ College Marketing

CLIENT: 20TH CENTURY FOX

 

OVERVIEW

• Partnered with 20th Century Fox Home Entertainment to produce a college marketing campaign for the DVD release of The Darjeeling Limited targeting 18-24 year old students and fans of the film’s all-star cast – Adrian Brody, Jason Schwartzman, and Owen Wilson.
 

HIGHLIGHTS

• Street teams were utilized to distribute promotional materials promoting the film including flyers, branded luggage tags and more, while displaying looped DVD trailers on pop-up screens.

• Distributed over 10,000 movie posters and partnered with various media outlets on 10 college campuses to raise grassroots awareness for the film.