20th Century Fox ‘Once’ Nightlife & College Marketing

CLIENT: 20TH CENTURY FOX

 

OVERVIEW

• Partnered with 20th Century Fox Home Entertainment to execute a strategic nightlife and college marketing campaign for the DVD release of Once targeting 18-30 year old fans of independent music and culture.

• Exclusive screenings of the film were hosted at participating colleges and major nightclubs in 10 markets across the U.S.

• Street teams were utilized to distribute promotional materials including soundtrack CD’s, branded apparel, and flyers at various college campuses and lifestyle destinations in each market.

 

HIGHLIGHTS

• The campaign covered 19 campuses and nightlife events during a 2-week window before and after the DVD release.

• Secured key online media coverage for the events including Filter, Paste, Pandora, MusicNation, Going and many others.