CLIENT: 20TH CENTURY FOX
• Exclusive screenings of the film were hosted at participating colleges and major nightclubs in 10 markets across the U.S.
• Street teams were utilized to distribute promotional materials including soundtrack CD’s, branded apparel, and flyers at various college campuses and lifestyle destinations in each market.
• The campaign covered 19 campuses and nightlife events during a 2-week window before and after the DVD release.
• Secured key online media coverage for the events including Filter, Paste, Pandora, MusicNation, Going and many others.