7UP Product Sampling at Ultra Music Festival in Miami



Services: Music Festival Marketing, Event Marketing, Street Teams & Product Sampling, Talent Relations, Content Production, Social Media Marketing, College Marketing, Digital Marketing


• Partnered with client to structure and run an integrated 7UP brand consumer sampling & promotions campaign to surround their sponsorship of ULTRA Music Festival and their #7X7UP digital campaign.

• Recruited, trained, and managed college brand ambassadors for exit sampling at Ultra Music Festival.

• Distributed 40,000 cans of 7UP during the three-day festival in an all out “cans in hands” guerrilla sampling promotion.


• Brand ambassadors were trained on campaign goals, buzz words, and provided brand apparel, refrigerator bags, and barrel coolers.

• Produced 4 on-campus activations with Greek organizations at University of Miami, University of South Florida, and University of Florida.

• Produced three on-site activations at official Miami Music Week hotels including Shore Club Hotel, and Delano Hotel.

• Prepared targeted social campaigns across all platforms.

• Created strategic millennial partnerships for content creation, distribution, and social engagement.

• Creation and manufacturing of all branded promotional products.