Armani Exchange South Beach Sessions with LA Riots & More

CLIENT: ARMANI EXCHANGE

 

OVERVIEW

• Partnered with Armani Exchange to curate and produce the A|X South Beach Sessions, a 4-day in-store music program during the Winter Music Conference & ULTRA Music Festival in Miami.

• Provided a turnkey solution for Armani Exchange that included booking and arranging all talent, managing local promotions, industry outreach, and media / press relations.
 

HIGHLIGHTS

• Booked top EDM talent for the events, including NERVO, Tommie Sunshine, LA Riots, and others who performed intimate DJ sets for guests inside the store, taped backstage interviews for A|X TV, and had photo ops with fans and invited media.

• By leveraging the exclusive content gathered at the events immediately following WMC, the campaign yielded an estimated 20 million media impressions via online press and social media.

• Positioned the Armani Exchange brand as in-the-know with current and relevant music trends.