New Years Eve in NYC with Heineken & Armin Van Buuren

 

CLIENT: CORSO AGENCY & HEINEKEN

Services: Event Production, Celebrity Marketing, Media Relations
 

OVERVIEW

• Partnered Heineken as the exclusive beverage partner and presenter of a major New Year’s Eve celebration at Manhattan’s Pier 36 featuring DJ Armin Van Buuren, with local New York promotions company Joonbug.com
 

HIGHLIGHTS

• Secured Heineken with an event sponsorship and sampling opportunity with DJ Armin Van Buuren, to supplement and coincide with their on-going Dance More, Drink Slow global advertising campaign.

• Heineken brand engaged their product with over 6,000+ New York consumers.

• Secured over 15M+ media impressions through coverage in key local, national, and international press.