JetBlue Airways Launches LAX Service With Grammy Awards Celebration

 

CLIENT: JETBLUE AIRWAYS

Services: Event Production, Celebrity Marketing, Media Relations
 

OVERVIEW

• Partnered with JetBlue Airways to produce an A-list celebrity red carpet event at The Roosevelt Hotel surrounding the Grammys in Los Angeles, to celebrate new JetBlue service from LAX.

• Hosted Grammy nominated artists including Maroon 5, Daft Punk, Wilco, OK Go, Cut Copy, and many others.

• Secured celebrity attendance for the event including Elijah Wood, Shaun White, Mischa Barton, Robyn, Tom Morello, Diplo, and others.

• Secured media event coverage and client mentions with major outlets including MTV, E!, Entertainment Weekly, The Los Angeles Times, Billboard Magazine, OK Magazine, and others.

• Negotiated and secured an event co-sponsorship with Heineken, and partnered with Los Angeles artist and musician collective The Embassy.

• Over 750 guests in attendance.
 

HIGHLIGHTS

• The campaign yielded an estimated 100 million media impressions via print, television, online, and social media for JetBlue and their new LAX service.

• JetBlue Airways aligned themselves with an influential Los Angeles consumer audience, as well as with international celebrities.