Live Nation & Parents Magazine House of Kids Concert Series

CLIENT: LIVE NATION & PARENTS MAGAZINE

 

OVERVIEW

• Partnered with Live Nation New York and Parents Magazine to produce a multi-tiered marketing initiative for the House of Kids branded concert series including street teams, media partnerships, and corporate sponsorship acquisition, along with ticket giveaways and online marketing efforts including email marketing and website advertorial.
 

HIGHLIGHTS

• Secured a corporate sponsorship with 20th Century Fox and the film, Night At The Museum, providing children at the event with a branded photo-booth experience and free promotional giveaways, adding value to Live Nation and this emerging concert brand.

• Multiple sold-out crowds at New York’s Irving Plaza.

• Over 100k targeted media impressions for House of Kids.