Onitsuka Tiger ‘Tansu’ Exhibit with Steve Aoki at Art Basel Miami

CLIENT: ONITSUKA TIGER

 

OVERVIEW

• Partnered with Onitsuka Tiger to produce an exclusive art show during Art Basel in Miami Beach, one of the largest and most important art fairs and cultural events in the world – capping off a year-long exhibition tour of major pop-culture events throughout the US.
 

HIGHLIGHTS

• The event showcased the custom Onitsuka Tiger Tansu sneaker, a larger-than-life hand made wooden sneaker.

• Global superstar DJ Steve Aoki was booked to provide the music, while Simone Legno, creator of the iconic Tokidoki fashion brand, was brought in to perform a live-art installation inspired by Onitsuka Tiger and it’s “Made of Japan” brand mantra.

• Over 100 million media impressions secured globally from key art, fashion, and news media in attendance.