CLIENT: PARAMOUNT VANTAGE
• Secured pop artist Lil Mama to host How She Move branded dance competitions in each city targeting students in the area via brand ambassadors distributing promotional materials and through online partnerships, email blasts, and social media.
• Dancers were asked to submit audition videos online, with finalists performing live at the competitions. The overall winner got to showcase their moves on stage for MTV and Complex Magazine at the film’s Hollywood premiere.
• Over 100k targeted impressions in 3 major markets.