Paramount Vantage ‘How She Move’ Dance Competition

CLIENT: PARAMOUNT VANTAGE

 

OVERVIEW

• Partnered with Paramount Vantage to produce a series of live events for the theatrical release of How She Move targeting high school and college students between ages 16-25 in Atlanta, Washington D.C. and Chicago.

• Secured pop artist Lil Mama to host How She Move branded dance competitions in each city targeting students in the area via brand ambassadors distributing promotional materials and through online partnerships, email blasts, and social media.
 

HIGHLIGHTS

• Dancers were asked to submit audition videos online, with finalists performing live at the competitions. The overall winner got to showcase their moves on stage for MTV and Complex Magazine at the film’s Hollywood premiere.

• Over 100k targeted impressions in 3 major markets.