CLIENT: WARNER BROTHERS & 42WEST
Services: Social Media Marketing
• Partnered with Warner Brothers and 42West to conceive and launch the social media marketing strategy for The Hangover movie franchise.
• Worked with client to devise creative digital strategies aimed at engaging new consumers on social media platforms (Facebook, Twitter, etc.)
• Managed development and growth of each of the movie’s social media networks, including content strategy, gaining followers, etc.
• Executed digital contesting & promotional strategies to further drive social awareness.
• The campaign yielded an estimated 2.5 million impressions over social media.
• The Hangover grossed over $44 million opening weekend, releasing at #1 in the U.S.