Warner Brothers ‘The Hangover’ Social Media Marketing

 

CLIENT: WARNER BROTHERS & 42WEST

Services: Social Media Marketing
 

OVERVIEW

• Partnered with Warner Brothers and 42West to conceive and launch the social media marketing strategy for The Hangover movie franchise.

• Worked with client to devise creative digital strategies aimed at engaging new consumers on social media platforms (Facebook, Twitter, etc.)

• Managed development and growth of each of the movie’s social media networks, including content strategy, gaining followers, etc.

• Executed digital contesting & promotional strategies to further drive social awareness.
 

HIGHLIGHTS

• The campaign yielded an estimated 2.5 million impressions over social media.

• The Hangover grossed over $44 million opening weekend, releasing at #1 in the U.S.