The Weinstein Company ‘Begin Again’ at Bonnaroo & Governors Ball

 

CLIENT: THE WEINSTEIN COMPANY

 

OVERVIEW

• Partnered with The Weinstein Company to produce a themed Begin Again “rockstar” photo booth festival tour in support of the film’s nationwide theatrical release.
 

HIGHLIGHTS

• Booths were located in sponsored activation areas at both Governors Ball Music Festival (New York) and Bonnaroo Music & Arts Festival (Tennessee) providing fans with the opportunity to take selfies and group live-band shots with their friends to be instantly shared through social media.