Guitar Center Announces Inaugural Partnership with the 2020 Winter Music Conference and Miami Music Week
Guitar Center, the world’s largest musical instrument retailer, announces its partnership with the 2020 Winter Music Conference (WMC) and Miami Music Week (MMW), as the official music instrument retailer of the world-renowned electronic music conference and event series. The 35th Annual Winter Music Conference returns this March 16-19 to Miami’s Faena District Resort, and Guitar Center will be bringing its signature popup store to Miami (at the Faena Forum), allowing guests to review, demo, and purchase the latest DJ equipment and products from brands such as Pioneer, Roland, Korg, Native Instruments, Denon, and several others. To manage event attendance and data retention, Guitar Center has partnered with leading global ticketing company See Tickets to power RSVP and ticketing for Guitar Center’s experiential activations and week-long sponsored events and showcases. Guitar Center’s overall program in Miami is developed by UG Strategies, and in addition to managing all experiential and sponsorship activations, UGS will lead artist relations, creative direction, and publicity for the brand.
Read more here via the Guitar Center Press Room.