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UGS is working with Icelandair and Sena Live to produce an international artist and cultural exchange program through the annual Iceland Airwaves Music Festival & Conference, connecting global talent and creative communities, for the annual Fall conference and music festival in downtown Reykjavík.
UGS serves as the creative and production agency behind Bull City Summit (BCS), an annual showcase and business conference celebrating innovation in music, art, science, and technology, held in Durham, North Carolina.
UGS is partnered with the New Colossus Festival, the emerging music talent showcase and industry conference that takes place annually in New York City’s Lower East Side, for partnership support and electronic music programming.