UG Strategies Unveils Uphoric: A Game-Changer in Festival Marketing
UG Strategies, a leading creative entertainment marketing and experiential agency, is set to launch Uphoric, the world’s first digital television network dedicated exclusively to the global music festival circuit. This innovative platform promises to bring festival experiences to viewers like never before.
What to Expect from Uphoric
Uphoric will provide a comprehensive view of the festival world. From backstage to onstage, the network will offer a range of programming. Viewers can look forward to artist and music content, behind-the-scenes footage, live streaming, and insightful documentaries. Additionally, the network will feature exclusive interviews and reality TV segments.
Launch and Distribution
Initially, Uphoric will launch via online and mobile platforms. However, it won’t stop there. The network will also distribute its content through international cable and multi-channel networks. This broad approach ensures that festival fans around the world can access high-quality, engaging content.
Insights from Parag Bhandari
“UGS has been working closely with festivals around the world for over a decade,” says Parag Bhandari, CEO of UG Strategies. “We’ve heard the demand for a platform that allows fans to experience festivals and the endless content they offer at any moment.” Uphoric aims to meet this demand by showcasing music, artist, industry, and brand trends within festivals.
Diverse Programming and Unique Perspectives
Uphoric is set to explore various festival-related aspects, including film, food, fashion, and lifestyle. The network will feature original shows such as Artist Access, which highlights festival talent; On The Road, offering an insider’s look at festival touring life; and Industry Profile, documenting the careers of festival professionals.
To get a glimpse of what’s to come, watch the network’s announcement trailer, soundtracked by Chimes. Sign up for a free beta invite at Uphoric TV.
With Uphoric, marketing agency UG Strategies is bringing the vibrant world of global festivals to a new digital platform, offering a unique viewing experience that aligns perfectly with today’s marketing trends.