Moogfest 2018 Festival Review

UG Strategies - Moogfest - Parag Bhandari
Moogfest: The Festival of the Future
Moogfest isn’t just another music festival. It’s a visionary experience. Picture a mix of TED Talks and that album that blew your mind in college. Balancing Future Thought with Future Sound, the event attracts forward-thinking artists and discerning festivalgoers.
By day, theaters, classrooms, and workspaces hum with lectures and workshops. AI scientists, synthesizer engineers, musicians, and social figures like Chelsea Manning lead the sessions. By night, Durham, North Carolina, becomes a cyberpunk wonderland. You’ll find robot-assisted bands, surreal montages, and stages decked with synths and patch cables. The result is a multi-genre festival united by creativity and boundary-pushing.

A Festival Unlike Any Other

Moogfest stands out in a crowded music festival landscape. It attracts an audience that seeks consciousness expansion through science and metaphysics. But its uniqueness also creates uncertainty. Moogfest is disruptive and different. If it survives, it could redefine boutique festivals. It could also elevate the “Moog” name beyond a beloved synth brand to a symbol of musical and intellectual excellence.

A Narrow Escape

This year, Moogfest almost didn’t happen. Despite past headliners like M83 and Brian Eno, the 2018 lineup, featuring KRS-ONE, Kelela, and Jon Hopkins, struggled to draw crowds. A rift between the previous production company and Moog Music nearly derailed the event. UG Strategies stepped in to save the day. According to Parag Bhandari, UG Strategies Founder/CEO, they had just enough time to ensure the festival survived, even if marketing efforts suffered. Despite these challenges, Moogfest 2018 became a memorable year. The festival’s talent curation and eclectic experiences left a lasting impact.

Musical Innovation and Exclusive Experiences

Innovation shined at Moogfest with Suzanne Ciani’s new soundtrack for The Cabinet of Doctor Caligari. The German expressionist film was transformed by Ciani’s Buchla synthesizer. Field-recording artist Layne and Berklee College musicians joined her. A spatial speaker system enhanced the composition, creating an immersive experience. Sound assaulted the audience during on-screen violence. This exclusive performance exemplifies what makes Moogfest unique.

Beyond Synthesizers: Diverse Musical Offerings

Moogfest is about doing things differently. This year’s highlights included Midori Takada’s hypnotic marimba performance and Helen Money’s mesmerizing cello set at Motorco. Both artists defied expectations. Their performances were as visually captivating as they were sonically innovative.

A Commitment to Representation

Moogfest has long championed representation. In response to North Carolina’s trans-exclusionary bathroom bill, the festival became a powerful counter-protest. This year’s lineup featured female, non-binary, and transgender artists. Despite early marketing missteps, the festival celebrated diverse perspectives. Standout performances from Madame Gandhi, Tess Roby, and TORRES showcased this. Chelsea Manning’s keynote emphasized the power of art in dangerous times. She reminded attendees that creativity, politics, and art are inseparable.

Electric Rituals and Sound-Induced Experiences

Moogfest offers more than just performances. It creates profound sound-induced experiences. Whether it’s Jon Hopkins in Fletcher Hall or Yves Tumor’s static at The Armory, the festival has something for everyone. Each venue, from warehouses to churches, enhances the music. Performances feel like rituals.

Building the Future

Moogfest’s workshops are a paradise for electronic enthusiasts. Hands-on experiences include restoring an original theremin or building a synth. The festival celebrated the 10th anniversary of Make Noise. Founder Tony Rolando shared his design philosophy and demonstrated synth modules. These workshops highlight Moogfest’s commitment to creativity and music technology.

Looking Ahead

Now that Moogfest has survived another year, the future looks bright. Parag Bhandari and his team are already planning the 15th anniversary. They aim to make Moogfest a global platform for innovation and artist development. As Durham transforms, Moogfest could shape the city’s musical identity. If everything goes as planned, next year’s event could mark a bold new era for Moogfest. It could also be the dawn of a musical sci-tech utopia.

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