Exciting Collaboration Announced
Guitar Center, the world’s largest musical instrument retailer, is thrilled to announce its partnership with the 2020 Winter Music Conference (WMC) and Miami Music Week (MMW). This collaboration marks Guitar Center as the official music instrument retailer for these prestigious electronic music events.
Exclusive Pop-Up Store at WMC
The 35th Annual Winter Music Conference returns to Miami’s Faena District Resort from March 16-19. Guitar Center will bring its signature pop-up store to the Faena Forum. Guests can explore, demo, and purchase the latest DJ equipment and products from leading brands like Pioneer, Roland, KORG, Native Instruments, and Denon.
After product announcements at the NAMM industry conference in Los Angeles from January 16-19, WMC will be the first chance for fans to purchase the newest DJ and production gear. WMC badge holders will enjoy exclusive early access to the pop-up store before it opens to the public. Guitar Center will also host the official opening party for Winter Music Conference on Monday, March 16.
MMW Oasis: A Unique Industry Retreat
In addition, Guitar Center will partner with the 10th Annual Miami Music Week’s new Oasis at the Miami Generator. Located just steps from the main WMC hub, the MMW Oasis is a five-day industry retreat from March 16-20. This exclusive event will feature pool parties, label showcases, an artist gifting and media lounge, workshops, yoga, and daytime barbecues. Access to the MMW Oasis is limited to WMC badge holders and by invitation only.
Leadership’s Enthusiasm
Jeannine Davis D’Addario, Guitar Center’s Chief Marketing and Communications Officer, expresses her excitement about this partnership. “We are thrilled to partner with both the Winter Music Conference and Miami Music Week this year. As a key resource for electronic music artists, we are eager to showcase the industry’s top DJ music production equipment and software throughout the week,” she says.
David Ireland, Executive Director for Winter Music Conference, also shares his enthusiasm. “We are extremely excited to collaborate with Guitar Center for the 35th edition of WMC and the 10th year of MMW. Our badge holders will gain exclusive access to some of the best new DJ and production gear, along with cutting-edge educational programming and events. This partnership will provide a unique experience that perfectly aligns with the new vision of the Winter Music Conference,” he notes.
Local DJ Equipment Rental Service
For the first time, Guitar Center will offer a local DJ equipment and production rental service. Venues, promoters, and artists can rent gear from Guitar Center’s South Florida locations in Hallandale Beach and South Miami.
Event Management and Ticketing
To manage event attendance and data retention, Guitar Center has teamed up with See Tickets, a leading global ticketing company. See Tickets will handle RSVP and ticketing for Guitar Center’s experiential activations and weeklong events.
Get Your Badges
Don’t miss out on another incredible Winter Music Conference. Pick up your badges here and join Guitar Center in celebrating the best in electronic music.