Parag Bhandari

Parag Bhandari is an American entrepreneur and CEO of entertainment lifestyle marketing agency UG Strategies (UGS). Prior to launching UGS in 2003, Parag served in artist development and marketing positions at SPIN Magazine, Sony Music Distribution, Epic Records Group, and FADER Magazine, and sits at the intersection of music, culture, and technology with a 20+ career working with major artists, brands, festivals, conferences, and emerging technologies.

Parag has been featured by major global press such as BBC World Business News, Billboard, Forbes, and others, and continues to speak at conferences and industry gatherings around the world on topics ranging from live music trends, to content marketing and artificial intelligence.