Tigi Bed Head Unveils Mobile App for Music and Fashion Events
Tigi Haircare has launched a new mobile app designed to enhance your experience at The Bed Head Hotel VIP events. This app brings music, fashion, and live-event content straight to your smartphone, and it’s available for free on the Apple App Store and Google Play.
Engaging Festival Experiences
The Bed Head Hotel mobile app made its debut at a Chicago music festival from August 2-4. The festival featured performances by artists like Skaters, The Orwells, and Beast Patrol. This app allows fans to engage with exclusive content from these events, including artist profiles, music feeds, and festival schedules.
Unique Features for Fans
The app offers a variety of features to enhance your festival experience:
- VIP Access: Get into the heart of the action with exclusive concert access.
- Interactive Photo Booth: Try out different hairstyles virtually and then visit an event to get your look styled by a Bed Head professional.
- Real-Time Updates: Stay updated with news, promotions, and event updates.
- Music and Videos: Enjoy music and watch videos from the festival directly through the app.
- Product Exploration: Browse Tigi’s range of hair products.
A Natural Fit for Bed Head
Li-at Karpel Gurwicz, Marketing Director at Conduit Mobile, emphasized the strategic fit of the app for Tigi Bed Head. “With the popularity of Tigi Bed Head among fashionistas and lifestyle tastemakers, this app aligns perfectly with our Bed Head Hotel experience,” she said. The app aims to deepen engagement with festival-goers by offering unique content and experiences.
Mobile Integration with Festivals
The Bed Head Hotel app’s success at Miami Music Week in March led to its continued use at Chicago’s festival. This trend mirrors other brands integrating mobile campaigns with live music events. For instance, Budweiser partnered with Pandora and YouTube for live festival streams, while U by Kotex engaged concert-goers with mobile polls.
The Power of Mobile Engagement
“In today’s mobile world, consumers rely on their phones and tablets for a range of activities,” said Karpel Gurwicz. “That’s why it’s essential for brands to engage customers through mobile apps. At Conduit Mobile, we’re committed to creating apps that connect global brands with their audiences in innovative ways.”