Parag Bhandari

Parag Bhandari is an American entrepreneur and CEO of entertainment lifestyle marketing agency UG Strategies (UGS). Prior to launching UGS in 2003, Parag served in artist development and marketing positions at SPIN Magazine, Sony Music Distribution, Epic Records Group, and FADER Magazine, and sits at the intersection of music, culture, and technology with a 20+ career working with artists, brands, festivals, conferences, and emerging technologies.

A graduate of Rutgers University, Parag has been featured by major media such as BBC World Business News, Billboard, and Forbes, and continues to speak at conferences and industry gatherings globally on topics including live music and artist development, branding partnerships, technology, and entertainment marketing.