UG Strategies, a leading entertainment marketing firm, has just made a major move. The company has acquired Magnum PR, a well-known New York-based agency. This acquisition marks a significant expansion for UG Strategies. Sioux Zimmerman, the founder of Magnum PR, will now serve as the Senior Vice President of UG Strategies’ newly formed publicity and media relations division.
Expanding UG Strategies’ Reach
UG Strategies, founded by CEO Parag Bhandari, has been a powerhouse in the entertainment industry since its launch in 2003. The firm’s client roster spans across music, film, television, fashion, technology, and consumer products. UG Strategies has worked with top-tier names, including Astralwerks, Atlantic Records, HBO, and even festivals like Bonnaroo and EDC.
This acquisition of Magnum PR strengthens UG Strategies’ capabilities. Zimmerman brings over two decades of experience and an impressive list of clients, including Nine Inch Nails, Calvin Harris, and Daft Punk. With this partnership, UG Strategies is set to expand its influence even further.
A New Chapter with Sioux Zimmerman
Zimmerman’s experience is truly unmatched. Before founding Magnum PR, she launched Formula PR in 1989, which was one of the first independent U.S. PR firms focused on dance music. Her groundbreaking work has significantly shaped the careers of legendary artists such as Aphex Twin, Carl Cox, and The Chemical Brothers. Moreover, Zimmerman’s expertise extends beyond music. For instance, she served as a music supervisor on Darren Aronofsky’s film PI and handled press for notable music-inspired movies like 24 Hour Party People and Lost Highway.
For Parag Bhandari, this partnership has been a long time coming. “I’ve had the pleasure of working with Sioux Zimmerman for years,” he said. “We have always seen the potential of further aligning our businesses and networks. I could not be more thrilled to now partner with her officially.”
Zimmerman shares this enthusiasm. “I am beyond excited to join the UG Strategies team,” she stated. “With our combined resources, we can push traditional publicity strategies to a whole new level.”
Looking Ahead
With Zimmerman on board, UG Strategies is poised to redefine what’s possible in the world of publicity and media relations. This acquisition not only expands the company’s reach but also solidifies its reputation as a leader in entertainment marketing. Together, UG Strategies and Magnum PR are set to create innovative, tailored campaigns that will push boundaries and set new industry standards.