Verizon Brings Music Festivals to Your Phone with UphoricTV
Stream Festivals Anytime
Love music festivals but dislike the crowds? Verizon has you covered. The new digital TV network, UphoricTV, will soon launch on Verizon’s go90 service. This exciting development brings the thrill of music festivals directly to your phone.
What is UphoricTV?
UphoricTV is an over-the-top (OTT) streaming service dedicated to music festivals. It’s a partnership between UG Strategies and Corso Agency, marking a groundbreaking addition to the digital content landscape. Set to debut this fall, UphoricTV will deliver curated live streams and on-demand performances from global music festivals.
Rich Content and Original Programming
Expect more than just music performances. UphoricTV will feature documentaries, interviews, behind-the-scenes footage, and other music-centric content. It will also offer coverage of food festivals, film festivals, and various cultural events.
Verizon’s Strategic Move
The partnership with Verizon’s go90 service is a strategic move to capture the cord-cutting trend. “Festivals have become crucial to pop culture, rivaling major sports events,” says UG Strategies CEO Parag Bhandari. “UphoricTV’s launch on go90 shows the growing importance of these events.”
Content Lineup
UphoricTV has already gathered significant footage from major festivals like Bonnaroo, CMJ, TBD Fest, and the Oasis Festival. The service will initially launch on Verizon’s mobile-only platform, with plans to expand to YouTube and other digital channels later.
Why It Matters
Music festivals are thriving despite the challenges faced by the entertainment industry. This OTT service meets the demand for festival content, especially among millennials who are driving both the cord-cutting trend and the festival boom. With Verizon’s backing, UphoricTV aims to deliver unparalleled access to festival experiences, making it a must-watch for music lovers everywhere.