We build culture-shaping brands and experiences that connect entertainment, technology, and lifestyle industries. From strategy to storytelling, we create campaigns that move audiences and drive results.
We deliver high-impact creative and visual storytelling that captures attention and builds lasting brand equity, from logo systems to full-scale campaigns, we design cohesive visuals that communicate purpose, personality, and performance.
UG Strategies (UGS) builds the foundation for brands that last — defining identity, positioning, and voice across every touchpoint. We translate business goals into clear, consistent creative frameworks that drive recognition, loyalty, and long-term growth.
We deliver end-to-end experiential and event production in the United States and abroad, from concept and creative through logistics, staffing, on-site execution, media recap, and more.
We lead comprehensive media outreach and press strategy that builds awareness, credibility, and lasting cultural relevance across music, entertainment, cannabis, and technology.
We run full-funnel digital growth — from content and community to search visibility and paid performance, building always-on systems that attract, convert, and retain audiences across multiple channels.
Music is in our DNA, we provide full-service artist development, brand strategy, and music marketing support — helping emerging and established talent grow sustainable careers.
We are storytellers, we produce premium, story-driven content designed to amplify brands, artists, and live experiences across every platform. From studio shoots to live-streamed events, we handle the full production pipeline — concept, capture, editing, and distribution.
Parag Bhandari is an American entrepreneur, musician, and author, and founder/CEO of entertainment marketing firm UG Strategies (UGS). strategist, producer, and entrepreneur at the intersection of music, culture, and emerging industries. As Founder and CEO of UG Strategies (UGS), he leads a boutique marketing and experiential agency that has developed campaigns for global brands, artists, and technologies ranging from Coldplay, Incubus, André3000, and Bruno Mars, to Asics, JetBlue Airways, Family Guy, Twitter, and Guitar Center. Bhandari’s work spans artist development, live events, brand partnerships, and digital strategy—bridging creative vision with measurable business impact.
A graduate of Rutgers University, Parag Bhandari has spoken at industry conferences worldwide and has been covered by media outlets such as BBC World Business News, Forbes, Billboard, and The Wall Street Journal.
UG Strategies CEO Parag Bhandari appeared on BBC World Business News with reporter Tanya Beckett in London, to discuss the principles and real-world impact of guerrilla marketing across a slew of brand campaigns. In the segment, Bhandari highlighted how unconventional, high-visibility activations can cut through noise and generate global attention for brands. One example featured in the broadcast was UGS’s standout activation for 20th Century Fox and Family Guy, where the agency brought a giant unexpected Darth Stewie parade balloon to Art Basel in Miami Beach to promote a new DVD release. The segment illustrated how such bold creative stunts blend humor, spectacle, and strategic placement to engage diverse audiences.