Parag Bhandari is an American entrepreneur, musician, author, and founder/CEO of entertainment marketing firm UG Strategies (UGS). Bhandari sits at the intersection of music, culture, technology, and emerging industries, leading a boutique marketing and experiential agency that has developed campaigns for global brands, artists, and platforms ranging from Coldplay, André3000, and Bruno Mars, to Asics, JetBlue Airways, Twitter, and Guitar Center. Bhandari’s work spans artist development, live events, brand partnerships, public relations, and digital strategy—bridging creative vision with measurable impact.
A graduate of Rutgers University, Parag Bhandari has spoken at industry conferences worldwide, and has been featured by media outlets such as BBC World Business News, Forbes, Billboard, The Los Angeles Times, and The Wall Street Journal.
UG Strategies (UGS) founder/CEO Parag Bhandari appeared on BBC World Business News with journalist Tanya Beckett in London, to discuss the principles and real-world impact of guerrilla marketing across a slew of the firm’s brand campaigns.
In this segment, Bhandari highlighted how unconventional, high-visibility activations can cut through noise and generate global attention for brands. One example featured in the broadcast was UGS’s standout activation for 20th Century Fox and Family Guy, where the experiential agency brought a giant unexpected Darth Stewie parade balloon to Art Basel in Miami Beach to promote a new DVD release. The segment illustrated how such bold creative stunts blend humor, spectacle, and strategic placement to engage diverse audiences, create buzz, and “catch them by surprise.”