UGS works with brand partners to conceive and execute powerful partnerships and experiential activations at special events, music festivals, consumer tradeshows, and industry conferences around the world. We build nationwide product and experiential tours, one-off product launch events, and also manage overall event strategies. We negotiate and deliver effective on-site consumer activations, digital extensions, and targeted media campaigns with a 360-degree sponsorship approach, to drive brand awareness, product engagement, sales, and customer loyalty through the power of live event experiences.
EVENTS, FESTIVALS, TRADESHOWS
BRAND PARTNERSHIPS, SPONSORSHIP STRATEGY
TALENT RELATIONS, BOOKING
EVENT MEDIA RELATIONS, PUBLICITY
UGS has extensive relationships throughout entertainment, and combined with top-of-the-line production teams and assets, we deliver clients with custom, effective, and unique content solutions including professional video and photo and strategic licensing and clearance services. Our event live streaming and content delivery / monetization capabilities allow for clients to increase brand ROI access and engagement through digital content extensions at scale.
VIDEO PRODUCTION, STORYBOARDING, DIRECTION
TELEVISION, RADIO, DIGITAL / ONLINE ADVERTISING
CONCERT, EVENT, MUSIC FESTIVAL LIVE STREAMING
ARTIST & BRAND LICENSING / CLEARANCE SERVICES
UGS has spearheaded creative direction for several brands, event properties, and artists for over 10-years. Our experience in developing creative content for web, on-air, social media, print, and film spans multiple industries and creative landscapes with a passion for custom visual expression and brand story-telling.
LOGO, BRAND IDENTITY, STYLE GUIDES
DIGITAL, PRINT, BROADCAST, OOO CREATIVE SERVICES
ADVERTISING CREATIVE ASSETS, COPYWRITING
VIDEO ANIMATION, MOTION GRAPHICS
UGS builds robust digital marketing campaigns for our clients that integrate the latest and most relevant, cost-effective advertising-tech, social media, and data retention platforms. Our team will work with you to make sure that you are positioned for optimized growth and long-term value through the right combination of organic, paid, and/or branded content with a comprehensive cross-platform digital strategy.
SOCIAL MEDIA STRATEGY, MANAGEMENT, MAINTENANCE
PAID MEDIA STRATEGY, BUDGET MANAGEMENT
EMAIL MARKETING, DEMOGRAPHICS, MAINTENANCE
COMPREHENSIVE DATA REPORTING & ANALYTICS
FOUNDER / STRATEGIST / CEO
Parag Bhandari is an American Entrepreneur, Entertainment Advertising and Marketing Executive, and Music Producer. With 20-years’ experience in global entertainment marketing and publicity, concert production, media, content curation, and technology, Parag is founder and CEO of UGS – an entertainment culture marketing and creative experiential firm that has worked with lifestyle brands, recording artists, technology platforms, and event properties, since 2003.
SENIOR ADVISOR, MEDIA & TECH
Mike Lucero is considered a pioneer and leader in next-gen entertainment and video-gaming products; developing and delivering innovative entertainment experiences consumed by millions worldwide, driving billions of dollars in revenue and shareholder value. Having built and run highly profitable businesses teams for Xbox, Twitch, and Samsung, Mike has identified opportunities and then brought the content and technology together to bring value to consumers, investors and the ecosystem.
TYZAYAH GOLD KISER
Tyzayah Gold Kiser is a creative director and visionary with over a decade of experience working with artists, record labels and consumer brands. His work has been seen around the world through projects with Interscope Records, Universal Music Group, Def Jam, Atlantic Records, HBO, 20th Century Fox, Bed Head, Asics and many others.
Daniel Casanova is a veteran music journalist, nightlife promoter, DJ, and tour manager. Prior to joining the team at UGS, Daniel spent years as an on-camera journalist for Spin Magazine. Casanova was also co-founder and resident DJ of Girls & Boys, New York’s #1 dance and electronic music party, from 2007-2016. In addition, Casanova worked for TVT Records in New York in the label’s tour marketing department.
SENIOR PRODUCTION STRATEGIST
Kai Riedl is Senior Production Director and Strategist at UGS. A career-long events director, programmer and producer of music and technology experiences that specialize in merging creative culture, entrepreneurship and the public sphere. As founder of Slingshot Festival and former executive producer of Moogfest, Kai has brought national bands, brands and a variety of efforts together in singular ways, and is a cornerstone of any UGS experiential program.
Carly Wakefield is Marketing Manager at UGS, working with some of the world’s most notable brand and entertainment giants to develop marketing solutions that cut straight through the noise. Previously, Carly held positions in artist development and event partnerships at Atlantic Records and Founders Entertainment and The Governors Ball Music Festival, respectively. She is a proud Pace University graduate with a Bachelor of the Arts in Communication Studies and an equally proud resident of New York City.